My Post Copy (1).png


Business has the transformative power to change and contribute to a more open, diverse and inclusive society. We can only accomplish this by starting from within our organisations. Many of us know intuitively that diversity is good for business and the reality is that the business case for diversity in the workplace is not just compelling - it’s now overwhelming.


As leaders of some of UK’s largest corporations, we manage hundreds of thousands of employees and play a critical role in driving action to ensure that diversity, inclusion, belonging and equity are core to our workplace culture and that our businesses are representative of the communities we serve.


In the spirit of collaboration, we, the founding members of CEO Activist, have come together to use our influence, experience and respective public platforms to create an industry-wide pledge to ‘Move the DIAL on Diversity’ in UK businesses.


Our goal is to create a pledge that all UK companies can sign up to that can be a powerful, action-orientated movement that will multiply its impact beyond our own workplaces.


We recognize that the ‘Moving the DIAL on Diversity’ pledge is not the complete answer, but we believe that it is an important, concrete step toward building more diverse and inclusive workplaces.


We hope our list of signatories will grow, and we invite other CEOs across the UK to join us.




Diversity in the business environment is about more than gender, race and ethnicity. It includes employees with diverse religious and political beliefs, education, socioeconomic backgrounds, sexual orientation, cultures and disabilities.

Collectively as business leaders we agree that we must do more. For us, this means committing to four pledges we believe will drive further conversations and actions around

diversity and inclusion within the workplace and create more collaboration among our companies:

race & ethnicity-01.png
age & generation-01.png
religion or belief-01.png
mental health and wellness-01.png
socioeconomic status-01-min.png
parenthood and caring-01.png
sexual orientation-01.png


10 Holistic Facets